For agencies and in-house marketing teams who know they should be doing more with TikTok - but don't need another person telling them to “just follow the trends.”
190K+ TikTok followers built across multiple accounts
£335K+ in tracked TikTok Shop sales generated for brands
Multiple videos with 1M–5M+ views
A new storytelling account grown from 0 to 40K+ followers in under 8 months
I've spent years testing what actually makes people stop, watch and act on TikTok.
Now I help businesses and agencies work out what’s worth doing on TikTok, what isn’t - and what to do differently.
TikTok strategy, without the guesswork
This isn’t just theory…
I've posted nearly 2,000 videos on my main account alone. I've made business content, sold products, worked with brands and had plenty of videos flop as well as plenty fly.
More recently, I started again from zero with a completely different account. This time I’m telling stories - everything from Everest disasters to survival stories and whatever sends me down a research rabbit hole. It grew to more than 40,000 followers in under 8 months.
I've used TikTok for very different things over the years, and if there’s one thing I’ve learned, it’s that there isn’t one formula that works for everything. You have to test, tweak and pay attention to what people actually do once you press publish.
That's how I approach client accounts too. I look at what's getting people's attention, where you're losing them, what I'd change - and where your time is actually worth spending.
I’ve spent the last few years testing TikTok from pretty much every angle - building my own accounts, selling products, working with brands and figuring out what makes people actually stop and watch.
What I’ve actually done
£335K TikTok Shop sales generated for brands
I’ve generated more than £335K in TikTok Shop sales through content I’ve created for brands. So when I’m talking about what makes people stop, watch and buy, it’s because I’ve actually tested it.
Millions of views across very different content and niches
I've had millions of views across my own accounts and content I've made for brands. And no, I don’t think views are everything - but people do actually have to watch the bloody thing before it can do anything.
Two completely different TikTok accounts built from scratch
I’ve built two TikTok accounts organically from scratch in completely different niches. I’ve spent a lot of time testing what works, what doesn’t, and what changes when you’re starting with absolutely nothing.
L’Oréal · Garnier · Napiers The Herbalists · Azio Beauty · Dr Dent · Fat Cow
Brands I’ve worked with include…
Posting on TikTok but not sure what’s actually working - or what to change?
I’ll go through your account (or your client’s) and look at what’s getting attention, what’s being ignored, where you’re losing people, and what I’d change.
You’ll get a recorded walkthrough and written notes showing you what I’d keep, what I’d change, and the 3–5 things I’d prioritise first - so you know exactly what to do next.
The price depends on the size of the account and how much there is to go through.
Good for: businesses or agencies that want an experienced second pair of eyes without committing to a full strategy.
Ways I can help with your TikTok (without the faff)
Need more than a few tweaks? This is where we get properly stuck in.
Before our call, I’ll research your business (or your client’s), your competitors, what you’re currently doing on TikTok and what’s already working in your space.
We’ll have a 90-minute Zoom to go through it all and work out exactly what you should be doing next. Afterwards, you’ll get a bespoke action plan, a full 30-day content plan, the call recording and written notes.
The price depends on the size and complexity of the business and how much research is involved.
Good for: businesses or agency clients who need a clear TikTok strategy, a proper plan of action, and something their team can actually go away and use.
For when you've got the strategy but want someone in your corner as you put it into practice.
We’ll have two 1-hour calls each month to look at what’s happening, what’s working (and what isn’t), and where your time and attention are best spent next.
Between calls, you’ll also have access to me for questions and quick feedback on content ideas, hooks or videos - so you don’t have to second-guess everything on your own.
The price depends on the size of the business and how much support you need between calls.
Good for: businesses or teams who are happy creating their own content but want an experienced strategist in their corner to keep them focused, spot what needs changing and help them make better decisions as they go.
I come to you and train your team in person, with the session tailored to where they’re actually at. Whether they’re completely new to TikTok or already posting, we’ll focus on the things that will make the biggest difference to what they create and how confidently they use the platform.
TikTok training for your team
Half-day | £600–£900
For teams already using TikTok who want to sharpen things up. We’ll work on your actual account - your content, hooks, positioning and analytics - looking at what’s working, what isn’t, and what I’d change.
Full-day | £1,000–£1,500
For teams who need to get properly set up on TikTok. We'll cover setting up the account, finding your niche, how TikTok works, filming and editing basics, and leave you with a plan for what to post next.
Who even am I?
I'm Michelle. I started making content on TikTok in 2021 after a previous life working in financial compliance (yes, really).
What started as me figuring out the platform turned into a complete career change - creating content, working with brands and eventually helping businesses work out what on earth they're supposed to be doing on TikTok.
I'm 47, fairly blunt and occasionally sweary. I'm also a bit evangelical about TikTok because I've seen what it can do, and it drives me a little bit mad watching good businesses either ignore it completely or chuck random videos at it and wonder why nothing happens.
I'm not going to tell you everything you're doing is brilliant if it isn't. I will tell you what I think is working, what I'd stop doing and where I'd put the effort instead.
And despite all of the above, I'm actually quite nice to work with.
Apparently I’m quite good at this
“Absolutely amazing session with Michelle! I got clarity and a plan for the next weeks. I understand what and how to create the content. I have learned a lot and I highly recommend. Will come back for sure!”
★★★★★
“Michelle is just as personable on the call as she is in her videos. I’m immensely grateful for her time and wisdom”
★★★★★
“A really insightful and useful session. This is the second time I’ve worked with Michelle. I will do again.”
★★★★★
Right, what are we doing with your TikTok?
If you know you should be doing more with TikTok but you’re not sure what to post, what’s actually worth your time or why the stuff you’ve tried isn’t working - book a 30-minute call with me and let’s work out what you actually need.